WHO ARE YOU TODAY?

Who will you be tomorrow?

Your identity encompasses everything from your name and how you describe your purpose in casual conversation, to your digital presence and how you interact with others out in the world or in the same room. A clear and empowered identity gives you the freedom to connect, grow and innovate, so your endeavors can take flight.

  • Crafting an impactful name is the linchpin for recognition and recall. Choosing a name requires diligence for the sake of both distinctiveness and the navigation of copyright. A consistent nomenclature and extended vocabulary ensures the integrity of your identity and instills trust across platforms, especially in the digital realm. We’ll help you achieve the full range of these objectives.

  • Whether you’re just getting started or ready for reinvention, we’ll walk through the discovery process with you and then feed back concepts to help you home in on what is authentic to you, to arrive at your mission, vision, value statements, core story, and the perfect pitch for what you do — the language components that constitute your brand architecture or platform.

  • Once you’ve articulated your core mission, vision, and values, we’ll help you create graphic assets and style guidelines that define the visual aspects of your identity. This can range from color palettes to preferred fonts, logo creation, and templates to packaging requirements. It also takes the form of a full media kit.

  • A strong digital presence is an essential extension of everyone’s work. It is crucial that your digital messaging align with your core story and that you have the right architecture in the form of website, social channels, and functionality. Establishing flywheels for the acquisition of data to support analytics is another essential service that we provide for optimizing your digital platform.

  • It is important to approach identity development strategically, by conducting the research and analysis necessary for charting a roadmap to success. We’ll connect with your stakeholders, to help build and leverage the mind trust of your organization, as well as your core strengths, messaging, data, and analytics.

  • From reaching greater levels of clarity and connection through your own speech to improving your discernment of the beliefs, needs, power dynamics, and purposes that are embedded in the act of expression (your own as well as that of others), our coaching and tools can open additional avenues for strengthening the integrity of your message. We can also help you develop skill in providing life-affirming feedback to be better equipped to support the cultural health of your organization as well as your interpersonal relationships.

If you’re ready to evolve, ERO is ready to assist.

Reach out to take an evolutionary next step.